Affiliated Researchers: IT Value
Affiliates are Penn Staters who have a connection to or an interest in the work of the Institute of Energy and the Environment.
Displaying 3 search result(s) for IT Value.
Min Ding
Bard Professor, Marketing
Top research keywords: Incentives, Conjoint Analysis, Willingness-to-pay, New Product Development, Consumer Preferences
Karen Page Winterich
Professor, Marketing
Top research keywords: Donation, Moral Identity, Power Distance, Self-construal, Brand Attitude
Lee Ahern
Associate Professor, Advertising and Public Relations
Top research keywords: News, Magazine, Gun Control, News Channel, News Value