Lee Ahern

Profile Photo
Image
IEE Research Themes
Affiliate Researcher
Titles and Affiliations
Associate Professor, Advertising and Public Relations

Research Summary

Description, analysis and ethics of strategic messages, primarily in the context of environmental and health communications.

Research Keywords

 These keywords and phrases come from the publications and other research output of this person. See other researchers related to these topics by clicking on any keyword.

Recent Publications

HPV prevention is not just for girls: an examination of college-age-students’ adoption of HPV vaccines

Grantham, S., Connolly-Ahern, C. & Ahern, L., Jul 2 2020, In: Health Marketing Quarterly. 37, 3, p. 193-206 14 p.

Research output: Contribution to journalArticlepeer-review

The Cost of the Veil: Visual Communication Impacts of Hijab on News Judgments

Connolly-Ahern, C., Ahern, L., Coman, I. A., Molina Davila, M. D., Davis, S. E. & Cabrera-Baukus, M., Nov 2 2019, In: Mass Communication and Society. 22, 6, p. 851-871 21 p.

Research output: Contribution to journalArticlepeer-review

Technology Name and Celebrity Endorsement Effects of Autonomous Vehicle Promotional Messages: Mechanisms and Moderators

Myrick, J. G., Ahern, L., Shao, R. & Conlin, J., Feb 1 2019, In: Science Communication. 41, 1, p. 38-65 28 p.

Research output: Contribution to journalArticlepeer-review

First-Person Effects of Emotional and Informational Messages in Strategic Environmental Communications Campaigns

Hoewe, J. & Ahern, L., Nov 2 2017, In: Environmental Communication. 11, 6, p. 810-820 11 p.

Research output: Contribution to journalArticlepeer-review

Environmental orientations and news coverage: Examining the impact of individual differences and narrative news

Shen, F., Ahern, L. & Han, J., Jan 1 2017, In: International Journal of Communication. 11, p. 4018-4031 14 p.

Research output: Contribution to journalArticlepeer-review

More Is Less: Global Warming News Values on Fox Compared to Other U.S. Broadcast News Outlets

Ahern, L. & Formentin, M., Mar 2016, In: Electronic News. 10, 1, p. 45-65 21 p.

Research output: Contribution to journalArticlepeer-review

Worldviews, Issue Knowledge, and the Pollution of a Local Science Information Environment

Ahern, L., Connolly-Ahern, C. & Hoewe, J., Apr 1 2016, In: Science Communication. 38, 2, p. 228-250 23 p.

Research output: Contribution to journalArticlepeer-review

Agenda-Tapping: Conceptualizing the Relationship Between News Coverage, Fundraising, and the First Amendment

Connolly-Ahern, C. & Ahern, L., Jan 2 2015, In: Journal of Nonprofit and Public Sector Marketing. 27, 1, p. 1-22 22 p.

Research output: Contribution to journalArticlepeer-review

Effects of In-Game Virtual Direct Experience (VDE) on Reactions to Real-World Brands

Dardis, F. E., Schmierbach, M., Ahern, L., Fraustino, J., Bellur, S., Brooks, S. & Johnson, J., May 4 2015, In: Journal of Promotion Management. 21, 3, p. 313-334 22 p.

Research output: Contribution to journalArticlepeer-review

Is it a sense of autonomy, control, or attachment? Exploring the effects of in-game customization on game enjoyment

Kim, K., Schmierbach, M. G., Bellur, S., Chung, M. Y., Fraustino, J. D., Dardis, F. & Ahern, L., Jul 2015, In: Computers in Human Behavior. 48, p. 695-705 11 p.

Research output: Contribution to journalArticlepeer-review

Acting on surprise: emotional response, multiple-channel information seeking and vaccination in the H1N1 flu epidemic

Wang, W. & Ahern, L., Jul 3 2015, In: Social Influence. 10, 3, p. 137-148 12 p.

Research output: Contribution to journalArticlepeer-review

Stories that count: Influence of news narratives on issue attitudes

Shen, F., Ahern, L. & Baker, M., Mar 1 2014, In: Journalism and Mass Communication Quarterly. 91, 1, p. 98-117 20 p.

Research output: Contribution to journalArticlepeer-review

Key trends in environmental advertising across 30 years in National Geographic magazine

Ahern, L., Bortree, D. S. & Smith, A. N., May 2013, In: Public Understanding of Science. 22, 4, p. 479-494 16 p.

Research output: Contribution to journalArticlepeer-review

Framing environmental responsibility: 30 years of CSR messages in National Geographic Magazine

Bortree, D. S., Ahern, L., Smith, A. N. & Dou, X., Dec 2013, In: Public Relations Review. 39, 5, p. 491-496 6 p.

Research output: Contribution to journalArticlepeer-review

The Role of Media System Development in the Emergence of Postmaterialist Values and Environmental Concern: A Cross-National Analysis*

Ahern, L., Jun 1 2012, In: Social Science Quarterly. 93, 2, p. 538-557 20 p.

Research output: Contribution to journalArticlepeer-review