Research Summary
Description, analysis and ethics of strategic messages, primarily in the context of environmental and health communications.
Research Keywords
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Recent Publications
HPV prevention is not just for girls: an examination of college-age-students’ adoption of HPV vaccines
Grantham, S., Connolly-Ahern, C. & Ahern, L., Jul 2 2020, In: Health Marketing Quarterly. 37, 3, p. 193-206 14 p.Research output: Contribution to journal › Article › peer-review
The Cost of the Veil: Visual Communication Impacts of Hijab on News Judgments
Connolly-Ahern, C., Ahern, L., Coman, I. A., Molina Davila, M. D., Davis, S. E. & Cabrera-Baukus, M., Nov 2 2019, In: Mass Communication and Society. 22, 6, p. 851-871 21 p.Research output: Contribution to journal › Article › peer-review
Technology Name and Celebrity Endorsement Effects of Autonomous Vehicle Promotional Messages: Mechanisms and Moderators
Myrick, J. G., Ahern, L., Shao, R. & Conlin, J., Feb 1 2019, In: Science Communication. 41, 1, p. 38-65 28 p.Research output: Contribution to journal › Article › peer-review
First-Person Effects of Emotional and Informational Messages in Strategic Environmental Communications Campaigns
Hoewe, J. & Ahern, L., Nov 2 2017, In: Environmental Communication. 11, 6, p. 810-820 11 p.Research output: Contribution to journal › Article › peer-review
Environmental orientations and news coverage: Examining the impact of individual differences and narrative news
Shen, F., Ahern, L. & Han, J., 2017, In: International Journal of Communication. 11, p. 4018-4031 14 p.Research output: Contribution to journal › Article › peer-review
More Is Less: Global Warming News Values on Fox Compared to Other U.S. Broadcast News Outlets
Ahern, L. & Formentin, M., Mar 2016, In: Electronic News. 10, 1, p. 45-65 21 p.Research output: Contribution to journal › Article › peer-review
Worldviews, Issue Knowledge, and the Pollution of a Local Science Information Environment
Ahern, L., Connolly-Ahern, C. & Hoewe, J., Apr 1 2016, In: Science Communication. 38, 2, p. 228-250 23 p.Research output: Contribution to journal › Article › peer-review
Agenda-Tapping: Conceptualizing the Relationship Between News Coverage, Fundraising, and the First Amendment
Connolly-Ahern, C. & Ahern, L., Jan 2 2015, In: Journal of Nonprofit and Public Sector Marketing. 27, 1, p. 1-22 22 p.Research output: Contribution to journal › Article › peer-review
Effects of In-Game Virtual Direct Experience (VDE) on Reactions to Real-World Brands
Dardis, F. E., Schmierbach, M., Ahern, L., Fraustino, J., Bellur, S., Brooks, S. & Johnson, J., May 4 2015, In: Journal of Promotion Management. 21, 3, p. 313-334 22 p.Research output: Contribution to journal › Article › peer-review
Is it a sense of autonomy, control, or attachment? Exploring the effects of in-game customization on game enjoyment
Kim, K., Schmierbach, M. G., Bellur, S., Chung, M. Y., Fraustino, J. D., Dardis, F. & Ahern, L., Jul 2015, In: Computers in Human Behavior. 48, p. 695-705 11 p.Research output: Contribution to journal › Article › peer-review
Acting on surprise: emotional response, multiple-channel information seeking and vaccination in the H1N1 flu epidemic
Wang, W. & Ahern, L., Jul 3 2015, In: Social Influence. 10, 3, p. 137-148 12 p.Research output: Contribution to journal › Article › peer-review
Stories that count: Influence of news narratives on issue attitudes
Shen, F., Ahern, L. & Baker, M., Mar 2014, In: Journalism and Mass Communication Quarterly. 91, 1, p. 98-117 20 p.Research output: Contribution to journal › Article › peer-review
Key trends in environmental advertising across 30 years in National Geographic magazine
Ahern, L., Bortree, D. S. & Smith, A. N., May 2013, In: Public Understanding of Science. 22, 4, p. 479-494 16 p.Research output: Contribution to journal › Article › peer-review
Framing environmental responsibility: 30 years of CSR messages in National Geographic Magazine
Bortree, D. S., Ahern, L., Smith, A. N. & Dou, X., Dec 2013, In: Public Relations Review. 39, 5, p. 491-496 6 p.Research output: Contribution to journal › Article › peer-review
The Role of Media System Development in the Emergence of Postmaterialist Values and Environmental Concern: A Cross-National Analysis*
Ahern, L., Jun 2012, In: Social Science Quarterly. 93, 2, p. 538-557 20 p.Research output: Contribution to journal › Article › peer-review