Lee Ahern

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IEE Research Themes
Affiliate Researcher
Titles and Affiliations
Associate Professor, Advertising and Public Relations

Research Summary

Description, analysis and ethics of strategic messages, primarily in the context of environmental and health communications.

Research Keywords

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Recent Publications

HPV prevention is not just for girls: an examination of college-age-students’ adoption of HPV vaccines

Grantham, S., Connolly-Ahern, C. & Ahern, L., Jul 2 2020, In: Health Marketing Quarterly. 37, 3, p. 193-206 14 p.

Research output: Contribution to journalArticlepeer-review

The Cost of the Veil: Visual Communication Impacts of Hijab on News Judgments

Connolly-Ahern, C., Ahern, L., Coman, I. A., Molina Davila, M. D., Davis, S. E. & Cabrera-Baukus, M., Nov 2 2019, In: Mass Communication and Society. 22, 6, p. 851-871 21 p.

Research output: Contribution to journalArticlepeer-review

Technology Name and Celebrity Endorsement Effects of Autonomous Vehicle Promotional Messages: Mechanisms and Moderators

Myrick, J. G., Ahern, L., Shao, R. & Conlin, J., Feb 1 2019, In: Science Communication. 41, 1, p. 38-65 28 p.

Research output: Contribution to journalArticlepeer-review

First-Person Effects of Emotional and Informational Messages in Strategic Environmental Communications Campaigns

Hoewe, J. & Ahern, L., Nov 2 2017, In: Environmental Communication. 11, 6, p. 810-820 11 p.

Research output: Contribution to journalArticlepeer-review

Environmental orientations and news coverage: Examining the impact of individual differences and narrative news

Shen, F., Ahern, L. & Han, J. A., Jan 1 2017, In: International Journal of Communication. 11, p. 4018-4031 14 p.

Research output: Contribution to journalArticlepeer-review

Worldviews, Issue Knowledge, and the Pollution of a Local Science Information Environment

Ahern, L., Connolly-Ahern, C. & Hoewe, J., Apr 1 2016, In: Science Communication. 38, 2, p. 228-250 23 p.

Research output: Contribution to journalArticlepeer-review

Agenda-Tapping: Conceptualizing the Relationship Between News Coverage, Fundraising, and the First Amendment

Connolly-Ahern, C. & Ahern, L., Jan 2 2015, In: Journal of Nonprofit and Public Sector Marketing. 27, 1, p. 1-22 22 p.

Research output: Contribution to journalArticlepeer-review

Effects of In-Game Virtual Direct Experience (VDE) on Reactions to Real-World Brands

Dardis, F. E., Schmierbach, M., Ahern, L., Fraustino, J., Bellur, S., Brooks, S. & Johnson, J., May 4 2015, In: Journal of Promotion Management. 21, 3, p. 313-334 22 p.

Research output: Contribution to journalArticlepeer-review

Is it a sense of autonomy, control, or attachment? Exploring the effects of in-game customization on game enjoyment

Kim, K., Schmierbach, M. G., Bellur, S., Chung, M. Y., Fraustino, J. D., Dardis, F. & Ahern, L., Jul 2015, In: Computers in Human Behavior. 48, p. 695-705 11 p.

Research output: Contribution to journalArticlepeer-review

Acting on surprise: emotional response, multiple-channel information seeking and vaccination in the H1N1 flu epidemic

Wang, W. & Ahern, L., Jul 3 2015, In: Social Influence. 10, 3, p. 137-148 12 p.

Research output: Contribution to journalArticlepeer-review