Min Ding

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Affiliate Researcher
Titles and Affiliations
Bard Professor, Marketing

Research Summary

Research interests include biopharmaceutical industry; sustainablility and innovation; and new product/service development.

Research Keywords

Recent Publications

A video-based automated recommender (VAR) system for garments

Lu, S., Xiao, L. & Ding, M., May 1 2016, In: Marketing Science. 35, 3, p. 484-510 27 p.

Research output: Contribution to journalArticlepeer-review

Self-reflection and articulated consumer preferences

Hauser, J. R., Dong, S. & Ding, M., Jan 2014, In: Journal of Product Innovation Management. 31, 1, p. 17-32 16 p.

Research output: Contribution to journalArticlepeer-review

PIE: A holistic preference concept and measurement model

Kim, H. J., Park, Y. H., Bradlow, E. T. & Ding, M., Jun 2014, In: Journal of Marketing Research. 51, 3, p. 335-351 17 p.

Research output: Contribution to journalArticlepeer-review

Just the faces: Exploring the effects of facial features in print advertising

Xiao, L. & Ding, M., 2014, In: Marketing Science. 33, 3, p. 338-352 15 p.

Research output: Contribution to journalArticlepeer-review

It implementation contract design: Analytical and experimental investigation of it value, learning, and contract structure

Wu, D. J., Ding, M. & Hitt, L. M., 2013, In: Information Systems Research. 24, 3, p. 787-801 15 p.

Research output: Contribution to journalArticlepeer-review

Unstructured direct elicitation of decision rules

Ding, M., Hauser, J. R., Dong, S., Dzyabura, D., Yang, Z., Su, C. & Gaskin, S. P., Feb 2011, In: Journal of Marketing Research. 48, 1, p. 116-127 12 p.

Research output: Contribution to journalArticlepeer-review

Functional forms of the satisfaction-loyalty relationship

Dong, S., Ding, M., Grewal, R. & Zhao, P., Mar 2011, In: International Journal of Research in Marketing. 28, 1, p. 38-50 13 p.

Research output: Contribution to journalArticlepeer-review

Price as an Indicator of Quality: Implications for Utility and Demand Functions

Ding, M., Ross, W. T. & Rao, V. R., Mar 2010, In: Journal of Retailing. 86, 1, p. 69-84 16 p.

Research output: Contribution to journalArticlepeer-review

A simple mechanism to incentive-align conjoint experiments

Dong, S., Ding, M. & Huber, J., Mar 2010, In: International Journal of Research in Marketing. 27, 1, p. 25-32 8 p.

Research output: Contribution to journalArticlepeer-review