Research Summary
Research interests include biopharmaceutical industry; sustainablility and innovation; and new product/service development.
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Research Keywords
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Recent Publications
Audio and Visual Analytics in Marketing and Artificial Empathy
Lu, S., Kim, H. J., Zhou, Y., Xiao, L. & Ding, M., Apr 21 2022, In: Foundations and Trends in Marketing. 16, 4, p. 422-493 72 p.Research output: Contribution to journal › Article › peer-review
A video-based automated recommender (VAR) system for garments
Lu, S., Xiao, L. & Ding, M., May 1 2016, In: Marketing Science. 35, 3, p. 484-510 27 p.Research output: Contribution to journal › Article › peer-review
Self-reflection and articulated consumer preferences
Hauser, J. R., Dong, S. & Ding, M., Jan 2014, In: Journal of Product Innovation Management. 31, 1, p. 17-32 16 p.Research output: Contribution to journal › Article › peer-review
PIE: A holistic preference concept and measurement model
Kim, H. J., Park, Y. H., Bradlow, E. T. & Ding, M., Jun 2014, In: Journal of Marketing Research. 51, 3, p. 335-351 17 p.Research output: Contribution to journal › Article › peer-review
Just the faces: Exploring the effects of facial features in print advertising
Xiao, L. & Ding, M., 2014, In: Marketing Science. 33, 3, p. 338-352 15 p.Research output: Contribution to journal › Article › peer-review
It implementation contract design: Analytical and experimental investigation of it value, learning, and contract structure
Wu, D. J., Ding, M. & Hitt, L. M., 2013, In: Information Systems Research. 24, 3, p. 787-801 15 p.Research output: Contribution to journal › Article › peer-review
Unstructured direct elicitation of decision rules
Ding, M., Hauser, J. R., Dong, S., Dzyabura, D., Yang, Z., Su, C. & Gaskin, S. P., Feb 2011, In: Journal of Marketing Research. 48, 1, p. 116-127 12 p.Research output: Contribution to journal › Article › peer-review
Functional forms of the satisfaction-loyalty relationship
Dong, S., Ding, M., Grewal, R. & Zhao, P., Mar 2011, In: International Journal of Research in Marketing. 28, 1, p. 38-50 13 p.Research output: Contribution to journal › Article › peer-review
Price as an Indicator of Quality: Implications for Utility and Demand Functions
Ding, M., Ross, W. T. & Rao, V. R., Mar 2010, In: Journal of Retailing. 86, 1, p. 69-84 16 p.Research output: Contribution to journal › Article › peer-review
A simple mechanism to incentive-align conjoint experiments
Dong, S., Ding, M. & Huber, J., Mar 2010, In: International Journal of Research in Marketing. 27, 1, p. 25-32 8 p.Research output: Contribution to journal › Article › peer-review
Calculating, creating, and claiming value in business markets: Status and research agenda
Lilien, G. L., Grewal, R., Bowman, D., Ding, M., Griffin, A., Kumar, V., Narayandas, D., Peres, R., Srinivasan, R. & Wang, Q., 2010, In: Marketing Letters. 21, 3, p. 287-299 13 p.Research output: Contribution to journal › Article › peer-review
Barter markets for conjoint analysis
Ding, M., Park, Y. H. & Bradlow, E. T., Jun 2009, In: Management Science. 55, 6, p. 1003-1017 15 p.Research output: Contribution to journal › Article › peer-review
A dynamic competitive forecasting model incorporating dyadic decision making
Ding, M. & Eliashberg, J., Apr 2008, In: Management Science. 54, 4, p. 820-834 15 p.Research output: Contribution to journal › Article › peer-review
Counting chickens before the eggs hatch: Associating new product development portfolios with shareholder expectations in the pharmaceutical sector
Grewal, R., Chakravarty, A., Ding, M. & Liechty, J. C., Dec 2008, In: International Journal of Research in Marketing. 25, 4, p. 261-272 12 p.Research output: Contribution to journal › Article › peer-review
Eliciting preference for complex products: A web-based upgrading method
Park, Y. H., Ding, M. & Rao, V. R., Oct 2008, In: Journal of Marketing Research. 45, 5, p. 562-574 13 p.Research output: Contribution to journal › Article › peer-review