Karen Page Winterich

Affiliate Researcher
Titles and Affiliations
Professor, Marketing

Karen conducts research in the area of consumer behavior, with much of her work examining how consumers’ social identities influence charitable giving as well as sustainable and im(moral) behavior. Her research is published in Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing, among others. She serves as an Associate Editor for the Journal of Marketing Research and Journal of Marketing and is on the Editorial Review Board at the Journal of Consumer Research and Journal of Consumer Psychology, among others. Karen also enjoys teaching sustainability marketing which she developed as part of Smeal's Sustainability Education Initiatives.

In the News

Research Keywords

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Projects

Recent Publications

Responsible Research in Business and Management (RRBM) and the Journal of Public Policy & Marketing: Connected Through Impact

Cross, S. N. N., Gustafsson, A., Pechmann, C. & Winterich, K. P., Jan 2022, In: Journal of Public Policy and Marketing. 41, 1, p. 51-53 3 p.

Research output: Contribution to journalArticlepeer-review

The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products

Lee, S. & Winterich, K. P., 2022, (Accepted/In press) In: Journal of Marketing Research.

Research output: Contribution to journalArticlepeer-review

Disposing of the self: the role of attachment in the disposition process

Dommer, S. L. & Winterich, K. P., Jun 2021, In: Current Opinion in Psychology. 39, p. 43-47 5 p.

Research output: Contribution to journalReview articlepeer-review

Sustainable Retailing

Vadakkepatt, G. G., Winterich, K. P., Mittal, V., Zinn, W., Beitelspacher, L., Aloysius, J., Ginger, J. & Reilman, J., Mar 2021, In: Journal of Retailing. 97, 1, p. 62-80 19 p.

Research output: Contribution to journalArticlepeer-review

How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims

Xu, H. F., Bolton, L. E. & Winterich, K. P., Jun 1 2021, In: Journal of Consumer Research. 48, 1, p. 77-101 25 p.

Research output: Contribution to journalArticlepeer-review

Understanding How Sustainability Initiatives Fail: A Framework to Aid Design of Effective Interventions

Brough, A. R., Donnelly, G. E., Griskevicius, V., Markowitz, E. M., Raimi, K. T., Reeck, C., Trudel, R., Waldman, K. B., Winterich, K. P. & Wolske, K. S., Dec 2020, In: Social Marketing Quarterly. 26, 4, p. 309-324 16 p.

Research output: Contribution to journalArticlepeer-review

Knowing What It Makes: How Product Transformation Salience Increases Recycling

Winterich, K. P., Nenkov, G. Y. & Gonzales, G. E., Jul 1 2019, In: Journal of Marketing. 83, 4, p. 21-37 17 p.

Research output: Contribution to journalArticlepeer-review

A Framework for the Consumer Psychology of Morality in the Marketplace

Campbell, M. C. & Winterich, K. P., Apr 2018, In: Journal of Consumer Psychology. 28, 2, p. 167-179 13 p.

Research output: Contribution to journalEditorialpeer-review

Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness

Lee, S., Baumgartner, H. & Winterich, K. P., Jul 2018, In: Journal of Consumer Psychology. 28, 3, p. 412-436 25 p.

Research output: Contribution to journalArticlepeer-review

When celebrities count: Power distance beliefs and celebrity endorsements

Winterich, K. P., Gangwar, M. & Grewal, R., May 2018, In: Journal of Marketing. 82, 3, p. 70-86 17 p.

Research output: Contribution to journalArticlepeer-review

Turning unplanned overpayment into a status signal: how mentioning the price paid repairs satisfaction

Garvey, A. M., Blanchard, S. J. & Winterich, K. P., Mar 1 2017, In: Marketing Letters. 28, 1, p. 71-83 13 p.

Research output: Contribution to journalArticlepeer-review

Conforming conservatives: How salient social identities can increase donations

Kaikati, A. M., Torelli, C. J., Winterich, K. P. & Rodas, M. A., Oct 2017, In: Journal of Consumer Psychology. 27, 4, p. 422-434 13 p.

Research output: Contribution to journalArticlepeer-review

To profit or not to profit? The role of greed perceptions in consumer support for social ventures

Lee, S., Bolton, L. E. & Winterich, K. P., Dec 1 2017, In: Journal of Consumer Research. 44, 4, p. 853-876 24 p.

Research output: Contribution to journalArticlepeer-review

Keeping the memory but not the possession: Memory preservation mitigates identity loss from product disposition

Winterich, K. P., Reczek, R. W. & Irwin, J. R., Sep 2017, In: Journal of Marketing. 81, 5, p. 104-120 17 p.

Research output: Contribution to journalArticlepeer-review

All that glitters is not gold: How others' status influences the effect of power distance belief on status consumption

Gao, H., Winterich, K. P. & Zhang, Y., Aug 2016, In: Journal of Consumer Research. 43, 2, p. 265-281 17 p.

Research output: Contribution to journalArticlepeer-review