Karen Page Winterich

Affiliate Researcher
Titles and Affiliations
Professor, Marketing

Karen conducts research in the area of consumer behavior, with much of her work examining how consumers’ social identities influence charitable giving as well as sustainable and im(moral) behavior. Her research is published in Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing, among others. She serves as an Associate Editor for the Journal of Marketing Research and Journal of Marketing and is on the Editorial Review Board at the Journal of Consumer Research and Journal of Consumer Psychology, among others. Karen also enjoys teaching sustainability marketing which she developed as part of Smeal's Sustainability Education Initiatives.

In the News

Research Keywords

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Projects

Recent Publications

Enhancing Consumer and Planetary Well-Being by Consuming Less, Consuming Better

Sen, S., Bhattacharya, C. B., Lindrud, K., Bellezza, S., Cornil, Y., Du, S., Goenka, S., Husemann, K., Johnson, E. J., Lamberton, C., Nenkov, G., Trudel, R., White, K. & Winterich, K. P., 2024, In: Journal of Sustainable Marketing. 5, 1, p. 30-42 13 p.

Research output: Contribution to journalComment/debatepeer-review

Improving Blood Donor Retention and Donor Relationships with Past Donation Use Appeals

Shehu, E., Veseli, B., Clement, M. & Winterich, K. P., Aug 2024, In: Journal of Service Research. 27, 3, p. 346-363 18 p.

Research output: Contribution to journalArticlepeer-review

Trendy or Classic? Increasing Sustainability by Increasing Preference for Style Durability

Smith, H. E. & Winterich, K. P., 2024, In: Journal of Sustainable Marketing. 5, 1, p. 66-76 11 p.

Research output: Contribution to journalComment/debatepeer-review

How lack of knowledge on emissions and psychological biases deter consumers from taking effective action to mitigate climate change

Winterich, K. P., Reczek, R. W. & Makov, T., 2023, (Accepted/In press) In: Journal of the Academy of Marketing Science.

Research output: Contribution to journalArticlepeer-review

Reducing Emissions across the Consumption Cycle and an Agenda for Future Research on Consumers and Climate Change: Introduction to the Special Issue on Climate Change

Winterich, K. P., Reczek, R. W. & Bollinger, B., Jul 2023, In: Journal of the Association for Consumer Research. 8, 3, p. 237-242 6 p.

Research output: Contribution to journalArticlepeer-review

Responsible Research in Business and Management (RRBM) and the Journal of Public Policy & Marketing: Connected Through Impact

Cross, S. N. N., Gustafsson, A., Pechmann, C. & Winterich, K. P., Jan 2022, In: Journal of Public Policy and Marketing. 41, 1, p. 51-53 3 p.

Research output: Contribution to journalArticlepeer-review

The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products

Lee, S. & Winterich, K. P., Dec 2022, In: Journal of Marketing Research. 59, 6, p. 1141-1160 20 p.

Research output: Contribution to journalArticlepeer-review

Disposing of the self: the role of attachment in the disposition process

Dommer, S. L. & Winterich, K. P., Jun 2021, In: Current Opinion in Psychology. 39, p. 43-47 5 p.

Research output: Contribution to journalReview articlepeer-review

Sustainable Retailing

Vadakkepatt, G. G., Winterich, K. P., Mittal, V., Zinn, W., Beitelspacher, L., Aloysius, J., Ginger, J. & Reilman, J., Mar 2021, In: Journal of Retailing. 97, 1, p. 62-80 19 p.

Research output: Contribution to journalArticlepeer-review

How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims

Xu, H. F., Bolton, L. E. & Winterich, K. P., Jun 1 2021, In: Journal of Consumer Research. 48, 1, p. 77-101 25 p.

Research output: Contribution to journalArticlepeer-review

Understanding How Sustainability Initiatives Fail: A Framework to Aid Design of Effective Interventions

Brough, A. R., Donnelly, G. E., Griskevicius, V., Markowitz, E. M., Raimi, K. T., Reeck, C., Trudel, R., Waldman, K. B., Winterich, K. P. & Wolske, K. S., Dec 2020, In: Social Marketing Quarterly. 26, 4, p. 309-324 16 p.

Research output: Contribution to journalArticlepeer-review

Knowing What It Makes: How Product Transformation Salience Increases Recycling

Winterich, K. P., Nenkov, G. Y. & Gonzales, G. E., Jul 1 2019, In: Journal of Marketing. 83, 4, p. 21-37 17 p.

Research output: Contribution to journalArticlepeer-review

A Framework for the Consumer Psychology of Morality in the Marketplace

Campbell, M. C. & Winterich, K. P., Apr 2018, In: Journal of Consumer Psychology. 28, 2, p. 167-179 13 p.

Research output: Contribution to journalEditorialpeer-review

Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness

Lee, S., Baumgartner, H. & Winterich, K. P., Jul 2018, In: Journal of Consumer Psychology. 28, 3, p. 412-436 25 p.

Research output: Contribution to journalArticlepeer-review

When celebrities count: Power distance beliefs and celebrity endorsements

Winterich, K. P., Gangwar, M. & Grewal, R., May 2018, In: Journal of Marketing. 82, 3, p. 70-86 17 p.

Research output: Contribution to journalArticlepeer-review