Karen conducts research in the area of consumer behavior, with much of her work examining how consumers’ social identities influence charitable giving as well as sustainable and im(moral) behavior. Her research is published in Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing, among others. She serves as an Associate Editor for the Journal of Marketing Research and Journal of Marketing and is on the Editorial Review Board at the Journal of Consumer Research and Journal of Consumer Psychology, among others. Karen also enjoys teaching sustainability marketing which she developed as part of Smeal's Sustainability Education Initiatives.
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Projects
Recent Publications
Responsible Research in Business and Management (RRBM) and the Journal of Public Policy & Marketing: Connected Through Impact
Cross, S. N. N., Gustafsson, A., Pechmann, C. & Winterich, K. P., Jan 2022, In: Journal of Public Policy and Marketing. 41, 1, p. 51-53 3 p.Research output: Contribution to journal › Article › peer-review
The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products
Lee, S. & Winterich, K. P., 2022, (Accepted/In press) In: Journal of Marketing Research.Research output: Contribution to journal › Article › peer-review
Disposing of the self: the role of attachment in the disposition process
Dommer, S. L. & Winterich, K. P., Jun 2021, In: Current Opinion in Psychology. 39, p. 43-47 5 p.Research output: Contribution to journal › Review article › peer-review
Sustainable Retailing
Vadakkepatt, G. G., Winterich, K. P., Mittal, V., Zinn, W., Beitelspacher, L., Aloysius, J., Ginger, J. & Reilman, J., Mar 2021, In: Journal of Retailing. 97, 1, p. 62-80 19 p.Research output: Contribution to journal › Article › peer-review
How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims
Xu, H. F., Bolton, L. E. & Winterich, K. P., Jun 1 2021, In: Journal of Consumer Research. 48, 1, p. 77-101 25 p.Research output: Contribution to journal › Article › peer-review
Understanding How Sustainability Initiatives Fail: A Framework to Aid Design of Effective Interventions
Brough, A. R., Donnelly, G. E., Griskevicius, V., Markowitz, E. M., Raimi, K. T., Reeck, C., Trudel, R., Waldman, K. B., Winterich, K. P. & Wolske, K. S., Dec 2020, In: Social Marketing Quarterly. 26, 4, p. 309-324 16 p.Research output: Contribution to journal › Article › peer-review
Knowing What It Makes: How Product Transformation Salience Increases Recycling
Winterich, K. P., Nenkov, G. Y. & Gonzales, G. E., Jul 1 2019, In: Journal of Marketing. 83, 4, p. 21-37 17 p.Research output: Contribution to journal › Article › peer-review
A Framework for the Consumer Psychology of Morality in the Marketplace
Campbell, M. C. & Winterich, K. P., Apr 2018, In: Journal of Consumer Psychology. 28, 2, p. 167-179 13 p.Research output: Contribution to journal › Editorial › peer-review
Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness
Lee, S., Baumgartner, H. & Winterich, K. P., Jul 2018, In: Journal of Consumer Psychology. 28, 3, p. 412-436 25 p.Research output: Contribution to journal › Article › peer-review
When celebrities count: Power distance beliefs and celebrity endorsements
Winterich, K. P., Gangwar, M. & Grewal, R., May 2018, In: Journal of Marketing. 82, 3, p. 70-86 17 p.Research output: Contribution to journal › Article › peer-review
Turning unplanned overpayment into a status signal: how mentioning the price paid repairs satisfaction
Garvey, A. M., Blanchard, S. J. & Winterich, K. P., Mar 1 2017, In: Marketing Letters. 28, 1, p. 71-83 13 p.Research output: Contribution to journal › Article › peer-review
Conforming conservatives: How salient social identities can increase donations
Kaikati, A. M., Torelli, C. J., Winterich, K. P. & Rodas, M. A., Oct 2017, In: Journal of Consumer Psychology. 27, 4, p. 422-434 13 p.Research output: Contribution to journal › Article › peer-review
To profit or not to profit? The role of greed perceptions in consumer support for social ventures
Lee, S., Bolton, L. E. & Winterich, K. P., Dec 1 2017, In: Journal of Consumer Research. 44, 4, p. 853-876 24 p.Research output: Contribution to journal › Article › peer-review
Keeping the memory but not the possession: Memory preservation mitigates identity loss from product disposition
Winterich, K. P., Reczek, R. W. & Irwin, J. R., Sep 2017, In: Journal of Marketing. 81, 5, p. 104-120 17 p.Research output: Contribution to journal › Article › peer-review
All that glitters is not gold: How others' status influences the effect of power distance belief on status consumption
Gao, H., Winterich, K. P. & Zhang, Y., Aug 2016, In: Journal of Consumer Research. 43, 2, p. 265-281 17 p.Research output: Contribution to journal › Article › peer-review