Jessica Myrick

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IEE Research Themes
Cofunded Faculty Member
Titles and Affiliations
Professor, Film-Video and Media Studies

Research Summary

In general, Myrick's research examines the role of different emotions in shaping audience responses to health, science and environmental messages. She argues that mediated messages need to resonate emotionally with individuals in order to change attitudes and behaviors related to those topics. For example, she has investigated how content from the Discovery Channel's popular "Shark Week" series impacts the effectiveness of conservation-focused public service announcements. She has also investigated the effects of Pope Francis as a climate change mitigation advocate and how framing climate change as a public health issue may sway different types of audiences. Myrick, whose interdisciplinary work has been funded by the National Institute of Environmental Health Services, previously served as an assistant professor in The Media School at Indiana University. She teaches courses related to media effects, research methods, mass communication and society, persuasion, and health/science/environmental communication.

In the News

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Recent Publications

The Effects of Celebrity Silence Breakers: Liking and Parasocial Relationship Strength Interact to Predict the Social Influence of Celebrities’ Sexual Harassment Allegations

Cohen, E. L., Myrick, J. G. & Hoffner, C. A., 2021, In: Mass Communication and Society. 24, 2, p. 288-313 26 p.

Research output: Contribution to journalArticlepeer-review

Kindness Media Rapidly Inspires Viewers and Increases Happiness, Calm, Gratitude, and Generosity in a Healthcare Setting

Fryburg, D. A., Ureles, S. D., Myrick, J. G., Carpentier, F. D. & Oliver, M. B., Jan 20 2021, In: Frontiers in Psychology. 11, 591942.

Research output: Contribution to journalArticlepeer-review

The ‘how’ and ‘why’ of fitness app use: investigating user motivations to gain insights into the nexus of technology and fitness

Molina, M. D. & Myrick, J. G., 2021, In: Sport in Society. 24, 7, p. 1233-1248 16 p.

Research output: Contribution to journalArticlepeer-review

A Mixed Methods Inquiry into the Role of Tom Hanks’ COVID-19 Social Media Disclosure in Shaping Willingness to Engage in Prevention Behaviors

Myrick, J. G. & Willoughby, J. F., 2021, (Accepted/In press) In: Health Communication.

Research output: Contribution to journalArticlepeer-review

Health information source use and trust among a vulnerable rural disparities population

Myrick, J. G. & Hendryx, M., Jun 1 2021, In: Journal of Rural Health. 37, 3, p. 537-544 8 p.

Research output: Contribution to journalArticlepeer-review

Schadenfreude After Watching the News: How Audiences Respond to Media Coverage of Partisans Disclosing Illnesses

Myrick, J. G. & Chen, J., 2021, (Accepted/In press) In: Journalism and Mass Communication Quarterly.

Research output: Contribution to journalArticlepeer-review

The “celebrity canary in the coal mine for the coronavirus”: An examination of a theoretical model of celebrity illness disclosure effects

Myrick, J. G. & Willoughby, J. F., Jun 2021, In: Social Science and Medicine. 279, 113963.

Research output: Contribution to journalArticlepeer-review

Risky satire: Examining how a traditional news outlet’s use of satire can affect audience perceptions and future engagement with the news source

Peifer, J. T. & Myrick, J. G., Jul 2021, In: Journalism. 22, 7, p. 1629-1646 18 p.

Research output: Contribution to journalArticlepeer-review

Appearance, Friends, and Feelings: A Two-Study Exploration of Young Women’s Emotional Associations and Indoor Tanning Frequency

Willoughby, J. F., Myrick, J. G. & Li, J., 2021, (Accepted/In press) In: International Journal of Behavioral Medicine.

Research output: Contribution to journalArticlepeer-review

Online media use and HPV vaccination intentions in mainland China: Integrating marketing and communication perspectives to improve public health

Yang, G. & Myrick, J. G., 2021, In: Health education research. 35, 2, p. 110-122 13 p.

Research output: Contribution to journalArticlepeer-review