Hazleton, Pennsylvania has changed significantly since its founding in 1857. Historically a coal mining town, the city of 30,000 is now home to a growing Hispanic community representing 65% of the population. In 2013, Krista Schneider began working with a local nonprofit community and economic development organization that collaborates with a coalition of community organizations to revitalize the city’s downtown. Reflecting on eight years working with the community alliance, Krista will share stories that illustrate the process and challenges of doing community and economic development work in a dramatically changing and diversifying small PA city. Krista will share some of the key lessons she learned from the community engagement process, including the importance of building trust, conversations concerning cultural identity, and Hispanic representation in organizational leadership, as well as insights into the mindset needed to affect institutional change. This session will be interactive, and participants are invited to raise questions and share insights from their own experiences.
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Based out of Penn State Hazleton, Krista Schneider is a PennTAP technical advisor serving Northeast Pennsylvania. Prior to joining PSU in 2021, she served for eight years as the founding Executive Director of the Downtown Hazleton Alliance for Progress where she was responsible for the strategic planning, fundraising, and implementation of more than $6M of targeted revitalization initiatives. Krista’s professional background includes more than twenty years of experience in land planning and design, community and economic development, historic preservation, and academia. She is also currently pursuing her PhD in Architecture at Penn State.
Date and Time
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Location
Online
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Presenters
Krista Schneider