Social media offers the potential to serve as a powerful tool enabling government and community-based organizations to connect with the citizens they serve. Effectiveness though is a byproduct of the platform used, audience served, content shared, and moderator action.
Social media is a useful tool for planners to reach the communities they serve. There are some considerations that planners should think about before starting a social media strategy for their organization or for a specific plan or program. To ensure equity, digital content must be accessible. It's also important to be aware of public records laws and what may need to be archived on your social media channels. Social media offers two-way communication, so regular monitoring and responses are necessary. Planners should remember that social media is just one tool in the "public outreach toolbox" and should supplement a communications and outreach plan.
The Land Use Webinar Series, partnered with the Pennsylvania Chapter of the American Planning Association (PA-APA), is a series of monthly sessions that present in-depth information on land use topics affecting the communities of Pennsylvania. This series benefits land owners, farmers, elected and appointed officials, developers, and community members who are involved in decision-making processes regarding using or preserving natural resources.