S. Shyam Sundar

Affiliate Researcher
Titles and Affiliations
Distinguished Professor, Film-Video and Media Studies

In the News

Research Keywords

Recent Publications

Are you fooled by interactivity? The effects of interactivity on privacy disclosure

Bao, J. A., Jung, Y. & Sundar, S. S., 2025, (Accepted/In press) In: Behaviour and Information Technology.

Research output: Contribution to journalArticlepeer-review

Racial Bias in AI Training Data: Do Laypersons Notice?

Chen, C., Jang, E. & Sundar, S. S., 2025, (Accepted/In press) In: Media Psychology.

Research output: Contribution to journalArticlepeer-review

Impression Formation Effects of Message Interactivity on the Relationship between Organizations and Their Publics

Dou, X. & Sundar, S. S., 2025, (Accepted/In press) In: Journal of Media Psychology.

Research output: Contribution to journalArticlepeer-review

Privacy concerns in mobile technology: Can interactivity reduce friction?

Jung, Y., Bao, J., Norman, M. P. & Sundar, S. S., Jan 2025, In: Computers in Human Behavior. 162, 108421.

Research output: Contribution to journalArticlepeer-review

Less vigilant in the mobile era? A comparison of information processing on mobile phones and personal computers

Liao, M., Wang, J., Chen, C. & Sundar, S. S., May 2025, In: New Media and Society. 27, 5, p. 2657-2683 27 p.

Research output: Contribution to journalArticlepeer-review

Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization

Snyder, E. C., Sundar, S. S. & Lee, J. G., May 2025, In: Journal of Interactive Marketing. 60, 2, p. 161-179 19 p.

Research output: Contribution to journalArticlepeer-review

Sharing without clicking on news in social media

Sundar, S. S., Snyder, E. C., Liao, M., Yin, J., Wang, J. & Chi, G., Jan 2025, In: Nature Human Behaviour. 9, 1, p. 156-168 13 p.

Research output: Contribution to journalArticlepeer-review

Communicating and combating algorithmic bias: effects of data diversity, labeler diversity, performance bias, and user feedback on AI trust

Chen, C. & Sundar, S. S., 2024, (Accepted/In press) In: Human-Computer Interaction.

Research output: Contribution to journalArticlepeer-review

Interpassivity instead of interactivity? The uses and gratifications of automated features

Chen, C., Lee, S. & Sundar, S. S., 2024, In: Behaviour and Information Technology. 43, 4, p. 717-735 19 p.

Research output: Contribution to journalArticlepeer-review

Preventing users from going down rabbit holes of extreme video content: A study of the role played by different modes of autoplay

Chen, C., Kang, J., Sajjadi, P. & Sundar, S. S., Oct 2024, In: International Journal of Human Computer Studies. 190, 103303.

Research output: Contribution to journalArticlepeer-review

When an AI Doctor Gets Personal: The Effects of Social and Medical Individuation in Encounters With Human and AI Doctors

Chen, C., Liao, M., Walther, J. B. & Sundar, S. S., Oct 2024, In: Communication Research. 51, 7, p. 747-781 35 p.

Research output: Contribution to journalArticlepeer-review

Does algorithmic filtering lead to filter bubbles in online tourist information searches?

Gong, Y., Schroeder, A., Pan, B., Sundar, S. S. & Mowen, A. J., Mar 2024, In: Information Technology and Tourism. 26, 1, p. 183-217 35 p.

Research output: Contribution to journalArticlepeer-review

Vivid and Engaging: Effects of Interactive Data Visualization on Perceptions and Attitudes about Social Issues

Jia, H. & Sundar, S. S., 2024, In: Digital Journalism. 12, 8, p. 1205-1229 25 p.

Research output: Contribution to journalArticlepeer-review

From Live Streamer to Influencer: Credibility Effects of Authority, Interactivity, and Sponsorship

Lee, S., Sundar, S. S. & Lee, J. G., 2024, (Accepted/In press) In: Media Psychology.

Research output: Contribution to journalArticlepeer-review

How Does VR Affect Emotional Appeal and Persuasiveness of Gain Versus Loss-Framed Messages?

Liao, M., Sajjadi, P. & Sundar, S. S., Jun 2024, In: Science Communication. 46, 3, p. 276-304 29 p.

Research output: Contribution to journalArticlepeer-review