S. Shyam Sundar
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Recent Publications
Close to you: How location cue affects responses to self-disclosures on social media
Liu, Y., Kang, J. & Sundar, S. S., 2026, (Accepted/In press) In: New Media and Society.Research output: Contribution to journal › Article › peer-review
A framework for Gaming Disorder Detection based on social media data using Large Language Model labeling
Son, D., Kim, G., Oh, H. & Sundar, S. S., Feb 1 2026, In: Engineering Applications of Artificial Intelligence. 165, 113447.Research output: Contribution to journal › Article › peer-review
Does transparency matter when an AI system meets performance expectations? An experiment with an online dating site
Sun, Y., Liao, M., Sundar, S. S. & Walther, J. B., Apr 2026, In: Computers in Human Behavior. 177, 108875.Research output: Contribution to journal › Article › peer-review
Are you fooled by interactivity? The effects of interactivity on privacy disclosure
Bao, J. A., Jung, Y. & Sundar, S. S., 2025, (Accepted/In press) In: Behaviour and Information Technology.Research output: Contribution to journal › Article › peer-review
Racial Bias in AI Training Data: Do Laypersons Notice?
Chen, C., Jang, E. & Sundar, S. S., 2025, (Accepted/In press) In: Media Psychology.Research output: Contribution to journal › Article › peer-review
Impression Formation Effects of Message Interactivity on the Relationship between Organizations and Their Publics
Dou, X. & Sundar, S. S., 2025, (Accepted/In press) In: Journal of Media Psychology.Research output: Contribution to journal › Article › peer-review
Privacy concerns in mobile technology: Can interactivity reduce friction?
Jung, Y., Bao, J., Norman, M. P. & Sundar, S. S., Jan 2025, In: Computers in Human Behavior. 162, 108421.Research output: Contribution to journal › Article › peer-review
From Live Streamer to Influencer: Credibility Effects of Authority, Interactivity, and Sponsorship
Lee, S., Sundar, S. S. & Lee, J. G., 2025, In: Media Psychology. 28, 6, p. 731-763 33 p.Research output: Contribution to journal › Article › peer-review
Less vigilant in the mobile era? A comparison of information processing on mobile phones and personal computers
Liao, M., Wang, J., Chen, C. & Sundar, S. S., May 2025, In: New Media and Society. 27, 5, p. 2657-2683 27 p.Research output: Contribution to journal › Article › peer-review
How private is private enough? Evaluating facial de-identification across changing social contexts
Park, S., Kim, D., Cho, M., Kim, D., Sundar, S. S., Han, J. & Park, E., Dec 2025, In: Telematics and Informatics. 103, 102342.Research output: Contribution to journal › Article › peer-review
Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization
Snyder, E. C., Sundar, S. S. & Lee, J. G., May 2025, In: Journal of Interactive Marketing. 60, 2, p. 161-179 19 p.Research output: Contribution to journal › Article › peer-review
Sharing without clicking on news in social media
Sundar, S. S., Snyder, E. C., Liao, M., Yin, J., Wang, J. & Chi, G., Jan 2025, In: Nature Human Behaviour. 9, 1, p. 156-168 13 p.Research output: Contribution to journal › Article › peer-review
Communicating and combating algorithmic bias: effects of data diversity, labeler diversity, performance bias, and user feedback on AI trust
Chen, C. & Sundar, S. S., 2024, (Accepted/In press) In: Human-Computer Interaction.Research output: Contribution to journal › Article › peer-review
Interpassivity instead of interactivity? The uses and gratifications of automated features
Chen, C., Lee, S. & Sundar, S. S., 2024, In: Behaviour and Information Technology. 43, 4, p. 717-735 19 p.Research output: Contribution to journal › Article › peer-review
Preventing users from going down rabbit holes of extreme video content: A study of the role played by different modes of autoplay
Chen, C., Kang, J., Sajjadi, P. & Sundar, S. S., Oct 2024, In: International Journal of Human Computer Studies. 190, 103303.Research output: Contribution to journal › Article › peer-review