S. Shyam Sundar

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IEE Research Themes
Affiliate Researcher
Titles and Affiliations
Distinguished Professor, Film-Video and Media Studies

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Recent Publications

Screenertia: Understanding “Stickiness” of Media Through Temporal Changes in Screen Use

Brinberg, M., Ram, N., Wang, J., Sundar, S. S., Cummings, J. J., Yeykelis, L. & Reeves, B., 2022, (Accepted/In press) In: Communication Research.

Research output: Contribution to journalArticlepeer-review

How do we like our online dates—customized or personalized? The differential effects of user vs. system tailoring on date preferences

Cho, E. & Sundar, S. S., Feb 2022, In: Computers in Human Behavior. 127, 107037.

Research output: Contribution to journalArticlepeer-review

Do We Trust the Crowd? Effects of Crowdsourcing on Perceived Credibility of Online Health Information

Huang, Y. & Sundar, S. S., 2022, In: Health Communication. 37, 1, p. 93-102 10 p.

Research output: Contribution to journalArticlepeer-review

Older Adults’ Activities on Facebook: Can Affordances Predict Intrinsic Motivation and Well-Being?

Jung, E. H. & Sundar, S. S., 2022, In: Health Communication. 37, 5, p. 597-607 11 p.

Research output: Contribution to journalArticlepeer-review

Reading, Commenting and Sharing of Fake News: How Online Bandwagons and Bots Dictate User Engagement

Molina, M. D., Wang, J., Sundar, S. S., Le, T. & DiRusso, C., 2022, (Accepted/In press) In: Communication Research.

Research output: Contribution to journalArticlepeer-review

Are We More Reactive to Persuasive Health Messages When They Appear in Our Customized Interfaces? The Role of Sense of Identity and Sense of Control

Wang, J. & Sundar, S. S., 2022, In: Health Communication. 37, 8, p. 1022-1030 9 p.

Research output: Contribution to journalArticlepeer-review

The idiosyncrasies of everyday digital lives: Using the Human Screenome Project to study user behavior on smartphones

Brinberg, M., Ram, N., Yang, X., Cho, M. J., Sundar, S. S., Robinson, T. N. & Reeves, B., Jan 2021, In: Computers in Human Behavior. 114, 106570.

Research output: Contribution to journalArticlepeer-review

Do women and extroverts perceive interactivity differently than men and introverts? Role of individual differences in responses to HCI vs. CMC interactivity

Huang, Y., Sundar, S. S., Ye, Z. & Johnson, A. C., Oct 2021, In: Computers in Human Behavior. 123, 106881.

Research output: Contribution to journalArticlepeer-review

Can Interactive Media Attenuate Psychological Reactance to Health Messages? A Study of the Role Played by User Commenting and Audience Metrics in Persuasion

Li, R. & Sundar, S. S., 2021, (Accepted/In press) In: Health Communication.

Research output: Contribution to journalArticlepeer-review

“Fake News” Is Not Simply False Information: A Concept Explication and Taxonomy of Online Content

Molina, M. D., Sundar, S. S., Le, T. & Lee, D., Feb 2021, In: American Behavioral Scientist. 65, 2, p. 180-212 33 p.

Research output: Contribution to journalArticlepeer-review

Tracking of Wearable IoT Devices through WAP Using Intelligent Rule-Based Location Aware Approach

Sai Ramesh, L., Shyam Sundar, S., Selvakumar, K. & Sabena, S., Feb 2021, In: Journal of Information and Knowledge Management. 20, supp01, 2140005.

Research output: Contribution to journalArticlepeer-review

Can Mobile Apps Motivate Fitness Tracking? A Study of Technological Affordances and Workout Behaviors

Molina, M. D. & Sundar, S. S., Jan 2 2020, In: Health Communication. 35, 1, p. 65-74 10 p.

Research output: Contribution to journalArticlepeer-review

What Happens When You Click and Drag: Unpacking the Relationship between On-Screen Interaction and User Engagement with an Anti-Smoking Website

Oh, J. & Sundar, S. S., Feb 23 2020, In: Health Communication. 35, 3, p. 269-280 12 p.

Research output: Contribution to journalArticlepeer-review

Bandwagon effects in social television: How audience metrics related to size and opinion affect the enjoyment of digital media

Waddell, T. F. & Sundar, S. S., Jun 2020, In: Computers in Human Behavior. 107, 106270.

Research output: Contribution to journalArticlepeer-review

When expert recommendation contradicts peer opinion: Relative social influence of valence, group identity and artificial intelligence

Wang, J., Molina, M. D. & Sundar, S. S., Jun 2020, In: Computers in Human Behavior. 107, 106278.

Research output: Contribution to journalArticlepeer-review