Lisa Bolton

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IEE Research Themes
Affiliate Researcher
Titles and Affiliations
Professor, Marketing

Research Summary

Judgment and decision-making by managers and consumers, with substantive interests in new products, pricing, risk perceptions, health marketing, marketing strategies and consumer spending and finances.

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Research Keywords

Recent Publications

Introduction to special issue on behavioral pricing

Chen, H. P., Hardesty, D., Rao, A. & Bolton, L. E., Jan 2021, In: Journal of the Association for Consumer Research. 6, 1, p. 4-9 6 p.

Research output: Contribution to journalEditorialpeer-review

How Does Religion Affect Consumer Response to Failure and Recovery by Firms?

Hyodo, J. D. & Bolton, L. E., Feb 1 2021, In: Journal of Consumer Research. 47, 5, p. 807-828 22 p.

Research output: Contribution to journalReview articlepeer-review

Disorder and Downsizing

Ross, G. R., Meloy, M. G. & Bolton, L. E., Apr 1 2021, In: Journal of Consumer Research. 47, 6, p. 959-977 19 p.

Research output: Contribution to journalArticlepeer-review

To Err Is Human(-oid): How Do Consumers React to Robot Service Failure and Recovery?

Choi, S., Mattila, A. S. & Bolton, L. E., Aug 2021, In: Journal of Service Research. 24, 3, p. 354-371 18 p.

Research output: Contribution to journalArticlepeer-review

Why do consumers think it is fair to pay more when buying from producers versus retailers?

Gonzales, G. E., Bolton, L. E. & Meloy, M. G., Mar 1 2020, In: Marketing Letters. 31, 1, p. 31-35 5 p.

Research output: Contribution to journalArticlepeer-review

Mixed signals? Decoding luxury consumption in the workplace

Lee, S. & Bolton, L. E., Sep 2020, In: Journal of Business Research. 117, p. 331-345 15 p.

Research output: Contribution to journalArticlepeer-review

The Price of Power: How Firm's Market Power Affects Perceived Fairness of Price Increases

Lu, Z., Bolton, L. E., Ng, S. & Chen, H. A., Jun 2020, In: Journal of Retailing. 96, 2, p. 220-234 15 p.

Research output: Contribution to journalArticlepeer-review

Putting a price on user innovation: How consumer participation can decrease perceived price fairness

Blank, A. S. & Bolton, L. E., Jul 1 2019, In: Journal of the Association for Consumer Research. 4, 3, p. 256-268 13 p.

Research output: Contribution to journalArticlepeer-review

The marketing of love: how attachment styles affect romantic consumption journeys

Mende, M., Scott, M. L., Garvey, A. M. & Bolton, L. E., Mar 15 2019, In: Journal of the Academy of Marketing Science. 47, 2, p. 255-273 19 p.

Research output: Contribution to journalArticlepeer-review

Technology Resistance: The Case of Food Production Processes

Zheng, Y., Bolton, L. E. & Alba, J. W., Apr 1 2019, In: Journal of Public Policy and Marketing. 38, 2, p. 246-262 17 p.

Research output: Contribution to journalArticlepeer-review