Research Summary
Judgment and decision-making by managers and consumers, with substantive interests in new products, pricing, risk perceptions, health marketing, marketing strategies and consumer spending and finances.Research Keywords
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Recent Publications
Introduction to special issue on behavioral pricing
Chen, H. P., Hardesty, D., Rao, A. & Bolton, L. E., Jan 2021, In: Journal of the Association for Consumer Research. 6, 1, p. 4-9 6 p.Research output: Contribution to journal › Editorial › peer-review
To Err Is Human(-oid): How Do Consumers React to Robot Service Failure and Recovery?
Choi, S., Mattila, A. S. & Bolton, L. E., Aug 2021, In: Journal of Service Research. 24, 3, p. 354-371 18 p.Research output: Contribution to journal › Article › peer-review
How Does Religion Affect Consumer Response to Failure and Recovery by Firms?
Hyodo, J. D. & Bolton, L. E., Feb 1 2021, In: Journal of Consumer Research. 47, 5, p. 807-828 22 p.Research output: Contribution to journal › Review article › peer-review
Disorder and Downsizing
Ross, G. R., Meloy, M. G. & Bolton, L. E., Apr 1 2021, In: Journal of Consumer Research. 47, 6, p. 959-977 19 p.Research output: Contribution to journal › Article › peer-review
How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims
Xu, H. F., Bolton, L. E. & Winterich, K. P., Jun 1 2021, In: Journal of Consumer Research. 48, 1, p. 77-101 25 p.Research output: Contribution to journal › Article › peer-review
Why do consumers think it is fair to pay more when buying from producers versus retailers?
Gonzales, G. E., Bolton, L. E. & Meloy, M. G., Mar 1 2020, In: Marketing Letters. 31, 1, p. 31-35 5 p.Research output: Contribution to journal › Article › peer-review
Mixed signals? Decoding luxury consumption in the workplace
Lee, S. & Bolton, L. E., Sep 2020, In: Journal of Business Research. 117, p. 331-345 15 p.Research output: Contribution to journal › Article › peer-review
The Price of Power: How Firm's Market Power Affects Perceived Fairness of Price Increases
Lu, Z., Bolton, L. E., Ng, S. & Chen, H. A., Jun 2020, In: Journal of Retailing. 96, 2, p. 220-234 15 p.Research output: Contribution to journal › Article › peer-review
Putting a price on user innovation: How consumer participation can decrease perceived price fairness
Blank, A. S. & Bolton, L. E., Jul 1 2019, In: Journal of the Association for Consumer Research. 4, 3, p. 256-268 13 p.Research output: Contribution to journal › Article › peer-review
The marketing of love: how attachment styles affect romantic consumption journeys
Mende, M., Scott, M. L., Garvey, A. M. & Bolton, L. E., Mar 15 2019, In: Journal of the Academy of Marketing Science. 47, 2, p. 255-273 19 p.Research output: Contribution to journal › Article › peer-review