Research Summary
Judgment and decision-making by managers and consumers, with substantive interests in new products, pricing, risk perceptions, health marketing, marketing strategies and consumer spending and finances.Upcoming Events
Consumer Aversion to Company Waste
Thu, Sep 23 2021
Research Keywords
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Recent Publications
Introduction to special issue on behavioral pricing
Chen, H. P., Hardesty, D., Rao, A. & Bolton, L. E., Jan 2021, In: Journal of the Association for Consumer Research. 6, 1, p. 4-9 6 p.Research output: Contribution to journal › Editorial › peer-review
How Does Religion Affect Consumer Response to Failure and Recovery by Firms?
Hyodo, J. D. & Bolton, L. E., Feb 1 2021, In: Journal of Consumer Research. 47, 5, p. 807-828 22 p.Research output: Contribution to journal › Review article › peer-review
Disorder and Downsizing
Ross, G. R., Meloy, M. G. & Bolton, L. E., Apr 1 2021, In: Journal of Consumer Research. 47, 6, p. 959-977 19 p.Research output: Contribution to journal › Article › peer-review
To Err Is Human(-oid): How Do Consumers React to Robot Service Failure and Recovery?
Choi, S., Mattila, A. S. & Bolton, L. E., Aug 2021, In: Journal of Service Research. 24, 3, p. 354-371 18 p.Research output: Contribution to journal › Article › peer-review
Why do consumers think it is fair to pay more when buying from producers versus retailers?
Gonzales, G. E., Bolton, L. E. & Meloy, M. G., Mar 1 2020, In: Marketing Letters. 31, 1, p. 31-35 5 p.Research output: Contribution to journal › Article › peer-review
Mixed signals? Decoding luxury consumption in the workplace
Lee, S. & Bolton, L. E., Sep 2020, In: Journal of Business Research. 117, p. 331-345 15 p.Research output: Contribution to journal › Article › peer-review
The Price of Power: How Firm's Market Power Affects Perceived Fairness of Price Increases
Lu, Z., Bolton, L. E., Ng, S. & Chen, H. A., Jun 2020, In: Journal of Retailing. 96, 2, p. 220-234 15 p.Research output: Contribution to journal › Article › peer-review
Putting a price on user innovation: How consumer participation can decrease perceived price fairness
Blank, A. S. & Bolton, L. E., Jul 1 2019, In: Journal of the Association for Consumer Research. 4, 3, p. 256-268 13 p.Research output: Contribution to journal › Article › peer-review
The marketing of love: how attachment styles affect romantic consumption journeys
Mende, M., Scott, M. L., Garvey, A. M. & Bolton, L. E., Mar 15 2019, In: Journal of the Academy of Marketing Science. 47, 2, p. 255-273 19 p.Research output: Contribution to journal › Article › peer-review
Technology Resistance: The Case of Food Production Processes
Zheng, Y., Bolton, L. E. & Alba, J. W., Apr 1 2019, In: Journal of Public Policy and Marketing. 38, 2, p. 246-262 17 p.Research output: Contribution to journal › Article › peer-review