Research Summary
Judgment and decision-making by managers and consumers, with substantive interests in new products, pricing, risk perceptions, health marketing, marketing strategies and consumer spending and finances.Research Keywords
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Recent Publications
Introduction to special issue on behavioral pricing
Chen, H. A., Hardesty, D., Rao, A. & Bolton, L. E., 2020, (Accepted/In press) In: Journal of the Association for Consumer Research.Research output: Contribution to journal › Article › peer-review
To Err Is Human(-oid): How Do Consumers React to Robot Service Failure and Recovery?
Choi, S., Mattila, A. S. & Bolton, L. E., 2020, (Accepted/In press) In: Journal of Service Research.Research output: Contribution to journal › Article › peer-review
Why do consumers think it is fair to pay more when buying from producers versus retailers?
Gonzales, G. E., Bolton, L. E. & Meloy, M. G., Mar 1 2020, In: Marketing Letters. 31, 1, p. 31-35 5 p.Research output: Contribution to journal › Article › peer-review
The Price of Power: How Firm's Market Power Affects Perceived Fairness of Price Increases
Lu, Z., Bolton, L. E., Ng, S. & Chen, H. A., Jun 2020, In: Journal of Retailing. 96, 2, p. 220-234 15 p.Research output: Contribution to journal › Article › peer-review
Putting a price on user innovation: How consumer participation can decrease perceived price fairness
Blank, A. S. & Bolton, L. E., Jul 1 2019, In: Journal of the Association for Consumer Research. 4, 3, p. 256-268 13 p.Research output: Contribution to journal › Article › peer-review
The marketing of love: how attachment styles affect romantic consumption journeys
Mende, M., Scott, M. L., Garvey, A. M. & Bolton, L. E., Mar 15 2019, In: Journal of the Academy of Marketing Science. 47, 2, p. 255-273 19 p.Research output: Contribution to journal › Article › peer-review
Technology Resistance: The Case of Food Production Processes
Zheng, Y., Bolton, L. E. & Alba, J. W., Apr 1 2019, In: Journal of Public Policy and Marketing. 38, 2, p. 246-262 17 p.Research output: Contribution to journal › Article › peer-review
Culture, Relationship Norms, and Dual Entitlement
Chen, H., Bolton, L. E., Ng, S., Lee, D. & Wang, D., Jun 1 2018, In: Journal of Consumer Research. 45, 1, p. 1-20 20 p., ucx118.Research output: Contribution to journal › Article › peer-review
Selling Painful Yet Pleasurable Service Offerings: An Examination of Hedonic Appeals
Liu, S. Q., Mattila, A. S. & Bolton, L. E., Aug 1 2018, In: Journal of Service Research. 21, 3, p. 336-352 17 p.Research output: Contribution to journal › Article › peer-review
All That Glitters Is Not Gold: The Penalty Effect of Conspicuous Consumption in Services and How It Changes With Customers and Contexts
Mende, M., Scott, M. L. & Bolton, L. E., Nov 1 2018, In: Journal of Service Research. 21, 4, p. 405-420 16 p.Research output: Contribution to journal › Article › peer-review