Lisa Bolton

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IEE Research Themes
Affiliate Researcher
Titles and Affiliations
Professor, Marketing

Research Summary

Judgment and decision-making by managers and consumers, with substantive interests in new products, pricing, risk perceptions, health marketing, marketing strategies and consumer spending and finances.

In the News

Research Keywords

Recent Publications

Commentary: Food and Food Waste: Spinning a Two-Sided Coin

Bolton, L. E. & Reczek, R. W., Apr 2022, In: Journal of Public Policy and Marketing. 41, 2, p. 141-143 3 p.

Research output: Contribution to journalComment/debatepeer-review

Introduction to special issue on behavioral pricing

Chen, H. P., Hardesty, D., Rao, A. & Bolton, L. E., Jan 2021, In: Journal of the Association for Consumer Research. 6, 1, p. 4-9 6 p.

Research output: Contribution to journalEditorialpeer-review

To Err Is Human(-oid): How Do Consumers React to Robot Service Failure and Recovery?

Choi, S., Mattila, A. S. & Bolton, L. E., Aug 2021, In: Journal of Service Research. 24, 3, p. 354-371 18 p.

Research output: Contribution to journalArticlepeer-review

How Does Religion Affect Consumer Response to Failure and Recovery by Firms?

Hyodo, J. D. & Bolton, L. E., Feb 1 2021, In: Journal of Consumer Research. 47, 5, p. 807-828 22 p.

Research output: Contribution to journalReview articlepeer-review

Disorder and Downsizing

Ross, G. R., Meloy, M. G. & Bolton, L. E., Apr 1 2021, In: Journal of Consumer Research. 47, 6, p. 959-977 19 p.

Research output: Contribution to journalArticlepeer-review

How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims

Xu, H. F., Bolton, L. E. & Winterich, K. P., Jun 1 2021, In: Journal of Consumer Research. 48, 1, p. 77-101 25 p.

Research output: Contribution to journalArticlepeer-review

Why do consumers think it is fair to pay more when buying from producers versus retailers?

Gonzales, G. E., Bolton, L. E. & Meloy, M. G., Mar 1 2020, In: Marketing Letters. 31, 1, p. 31-35 5 p.

Research output: Contribution to journalArticlepeer-review

Mixed signals? Decoding luxury consumption in the workplace

Lee, S. & Bolton, L. E., Sep 2020, In: Journal of Business Research. 117, p. 331-345 15 p.

Research output: Contribution to journalArticlepeer-review

The Price of Power: How Firm's Market Power Affects Perceived Fairness of Price Increases

Lu, Z., Bolton, L. E., Ng, S. & Chen, H., Jun 2020, In: Journal of Retailing. 96, 2, p. 220-234 15 p.

Research output: Contribution to journalArticlepeer-review

Putting a price on user innovation: How consumer participation can decrease perceived price fairness

Blank, A. S. & Bolton, L. E., Jul 1 2019, In: Journal of the Association for Consumer Research. 4, 3, p. 256-268 13 p.

Research output: Contribution to journalArticlepeer-review

The marketing of love: how attachment styles affect romantic consumption journeys

Mende, M., Scott, M. L., Garvey, A. M. & Bolton, L. E., Mar 15 2019, In: Journal of the Academy of Marketing Science. 47, 2, p. 255-273 19 p.

Research output: Contribution to journalArticlepeer-review

Technology Resistance: The Case of Food Production Processes

Zheng, Y., Bolton, L. E. & Alba, J. W., Apr 1 2019, In: Journal of Public Policy and Marketing. 38, 2, p. 246-262 17 p.

Research output: Contribution to journalArticlepeer-review

Culture, Relationship Norms, and Dual Entitlement

Chen, H., Bolton, L. E., Ng, S., Lee, D. & Wang, D., Jun 1 2018, In: Journal of Consumer Research. 45, 1, p. 1-20 20 p., ucx118.

Research output: Contribution to journalArticlepeer-review

Selling Painful Yet Pleasurable Service Offerings: An Examination of Hedonic Appeals

Liu, S. Q., Mattila, A. S. & Bolton, L. E., Aug 1 2018, In: Journal of Service Research. 21, 3, p. 336-352 17 p.

Research output: Contribution to journalArticlepeer-review

All That Glitters Is Not Gold: The Penalty Effect of Conspicuous Consumption in Services and How It Changes With Customers and Contexts

Mende, M., Scott, M. L. & Bolton, L. E., Nov 1 2018, In: Journal of Service Research. 21, 4, p. 405-420 16 p.

Research output: Contribution to journalArticlepeer-review