Kathy Kelley

Affiliate Researcher
Titles and Affiliations
Professor, Plant Science

In the News

Research Keywords

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Recent Publications

Identifying wine consumers interested in environmentally sustainable production practices

Kelley, K., Todd, M., Hopfer, H. & Centinari, M., Feb 2 2022, In: International Journal of Wine Business Research. 34, 1, p. 86-111 26 p.

Research output: Contribution to journalArticlepeer-review

Usa mid-atlantic consumer preferences for front label attributes for local wine

Todd, M. J., Kelley, K. M. & Hopfer, H., Jun 2021, In: Beverages. 7, 2, 22.

Research output: Contribution to journalArticlepeer-review

Wine consumers’ willingness to adopt environmentally friendly packaging practices at tasting rooms: An ECHAID analysis

Kelley, K., Bruwer, J., Zelinskie, J., Gardner, D., Govindasamy, R., Hyde, J. & Rickard, B., Jan 6 2020, In: British Food Journal. 122, 1, p. 309-327 19 p.

Research output: Contribution to journalArticlepeer-review

Wine involvement interaction with dining group dynamics, group composition and consumption behavioural aspects in USA restaurants

Bruwer, J., Cohen, J. & Kelley, K., Apr 10 2019, In: International Journal of Wine Business Research. 31, 1, p. 12-28 17 p.

Research output: Contribution to journalArticlepeer-review

Travel group member type effects in wine tourism: an ECHAID segmentation

Kelley, K. M., Bruwer, J., Zelinskie, J., Gardner, D. M., Govindasamy, R., Hyde, J. & Rickard, B. J., Jan 2 2019, In: Tourism Recreation Research. 44, 1, p. 54-65 12 p.

Research output: Contribution to journalArticlepeer-review

Mid-Atlantic wine tourism consumer preference: an econometric approach

Yue, C., Govindasamy, R. & Kelley, K., Aug 19 2019, In: International Journal of Wine Business Research. 31, 3, p. 327-343 17 p.

Research output: Contribution to journalArticlepeer-review

Assessing the educational needs of the Pennsylvania wine industry

Gardner, D. M., Kelley, K. M. & Miller, A., Apr 1 2018, In: Journal of Extension. 56, 2, # 2RIB6.

Research output: Contribution to journalArticlepeer-review

Assisting Mid-Atlantic wine industry stakeholders in developing consumer-centric marketing strategies: Internet survey results

Miller, A., Kelley, K. M., Gardner, D. M., Govindasamy, R., Hyde, J., Rickard, B. & Storchmann, K., Feb 1 2018, In: Journal of Extension. 56, 1, 1RIB5.

Research output: Contribution to journalArticlepeer-review

Assessing growers' challenges and needs to improve wine grape production in Pennsylvania

Centinari, M., Kelley, K. M., Hed, B., Miller, A. & Patel-Campillo, A., Jan 1 2016, In: Journal of Extension. 54, 3, 3RIB6.

Research output: Contribution to journalArticlepeer-review

Consumer peach preferences and purchasing behavior: A mixed methods study

Kelley, K. M., Primrose, R., Crassweller, R. M., Hayes, J. E. & Marini, R. P., May 1 2016, In: Journal of the science of food and agriculture. 96, 7, p. 2451-2461 11 p.

Research output: Contribution to journalArticlepeer-review

Asian crops overview: Consumer preference and cultivar growth on the east coast of the United States

Sciarappa, W. J., Simon, J., Govindasamy, R., Kelley, K., Mangan, F., Zhang, S., Arumugam, S., Nitzsche, P., Van Vranken, R., Komar, S., Ayeni, A., McAvoy, G., Park, C., Reichert, W., Byrnes, D., Wu, Q. & Shilling, B., Nov 2016, In: HortScience. 51, 11, p. 1344-1350 7 p.

Research output: Contribution to journalArticlepeer-review

Service performance quality evaluation and satisfaction in a USA wine festivalscape buying behavioural effects

Bruwer, J. & Kelley, K., Mar 16 2015, In: International Journal of Event and Festival Management. 6, 1, p. 18-38 21 p.

Research output: Contribution to journalArticlepeer-review

Usage rate segmentation: Enriching the us wine market profile

Kelley, K., Hyde, J. & Bruwer, J., 2015, In: International Journal of Wine Research. 7, 1, p. 49-61 13 p.

Research output: Contribution to journalArticlepeer-review

U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition: A conjoint analysis

Kelley, K., Hyde, J. & Bruwer, J., Sep 14 2015, In: Asia Pacific Journal of Marketing and Logistics. 27, 4, p. 516-534 19 p.

Research output: Contribution to journalArticlepeer-review

Agritourism consumers' participation in wine tasting events: An econometric analysis

Govindasamy, R. & Kelley, K., Jun 2014, In: International Journal of Wine Business Research. 26, 2, p. 120-138 19 p.

Research output: Contribution to journalArticlepeer-review