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Recent Publications
Symbolic and substantive legitimation: examining corporate commitments to sustainable development goal 12
Eng, N., Troy, C. L. C. & Bortree, D. S., Mar 18 2024, In: Journal of Communication Management. 28, 1, p. 74-92 19 p.Research output: Contribution to journal › Article › peer-review
Effects of climate CSA and CSR messaging: the moderating role of green consumer identity
Troy, C. L. C., Norman, M. L. P., Eng, N., Freeman, J. & Bortree, D. S., Nov 23 2023, In: Corporate Communications. 28, 6, p. 873-892 20 p.Research output: Contribution to journal › Article › peer-review
From axial codes to Z-scores: Charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Marketing
Waters, R. D., Auger, G. A. & Bortree, D. S., Nov 2023, In: Journal of Philanthropy and Marketing. 28, 4, e1734.Research output: Contribution to journal › Article › peer-review
Designing Social Media Fundraising Messages: An Experimental Approach to Understanding How Message Concreteness and Framing Influence Donation Intentions
Xiao, A., Huang, Y., Bortree, D. S. & Waters, R. D., Aug 2022, In: Nonprofit and Voluntary Sector Quarterly. 51, 4, p. 832-856 25 p.Research output: Contribution to journal › Article › peer-review
Examining the rage donation trend: Applying the anger activism model to explore communication and donation behaviors
Austin, L., Overton, H., McKeever, B. W. & Bortree, D., Dec 2020, In: Public Relations Review. 46, 5, 101981.Research output: Contribution to journal › Article › peer-review
Encouraging Volunteering in Nonprofit Organizations: The Role of Organizational Inclusion and Volunteer Need Satisfaction
Huang, Y., Bortree, D. S., Yang, F. & Wang, R., Mar 14 2020, In: Journal of Nonprofit and Public Sector Marketing. 32, 2, p. 147-165 19 p.Research output: Contribution to journal › Article › peer-review
Refuting fake news on social media: nonprofits, crisis response strategies and issue involvement
Vafeiadis, M., Bortree, D. S., Buckley, C., Diddi, P. & Xiao, A., Mar 5 2020, In: Journal of Product and Brand Management. 29, 2, p. 209-222 14 p.Research output: Contribution to journal › Article › peer-review
Giving from the heart: exploring how ethics of care emerges in corporate social responsibility
Formentin, M. & Bortree, D., Feb 13 2019, In: Journal of Communication Management. 23, 1, p. 2-17 16 p.Research output: Contribution to journal › Article › peer-review
Navigating anger in Happy Valley: Analyzing Penn State's Facebook-based crisis responses to the Sandusky scandal
Formentin, M., Bortree, D. S. & Fraustino, J. D., Nov 1 2017, In: Public Relations Review. 43, 4, p. 671-679 9 p.Research output: Contribution to journal › Article › peer-review
What and How to Communicate CSR? The Role of CSR fit, Modality Interactivity, and Message Interactivity on Social Networking Sites
Go, E. & Bortree, D. S., Sep 3 2017, In: Journal of Promotion Management. 23, 5, p. 727-747 21 p.Research output: Contribution to journal › Article › peer-review
Calling all volunteers: The role of stewardship and involvement in volunteer-organization relationships
Harrison, V. S., Xiao, A., Ott, H. K. & Bortree, D., Nov 2017, In: Public Relations Review. 43, 4, p. 872-881 10 p.Research output: Contribution to journal › Article › peer-review
Communicating Sustainability Online: An Examination of Corporate, Nonprofit, and University Websites
Ott, H., Wang, R. & Bortree, D., Sep 2 2016, In: Mass Communication and Society. 19, 5, p. 671-687 17 p.Research output: Contribution to journal › Article › peer-review
A Tale of Two Sources in Native Advertising: Examining the Effects of Source Credibility and Priming on Content,Organizations, and Media Evaluations
Wu, M., Huang, Y., Li, R., Bortree, D. S., Yang, F., Xiao, A. & Wang, R., Nov 1 2016, In: American Behavioral Scientist. 60, 12, p. 1492-1509 18 p.Research output: Contribution to journal › Article › peer-review
Reconsidering the public relations professional-blogger relationship: A coorientation study
Walden, J. A., Bortree, D. & DiStaso, M., Nov 1 2015, In: Public Relations Review. 41, 4, p. 526-532 7 p.Research output: Contribution to journal › Article › peer-review
This blog brought to you by … exploring blogger perceptions of a product endorsement policy and reviews
Walden, J., Bortree, D. & DiStaso, M., Aug 3 2015, In: Journal of Communication Management. 19, 3, p. 254-269 16 p.Research output: Contribution to journal › Article › peer-review