Karen Winterich

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Titles and Affiliations
Professor, Marketing

Research Summary

Research focuses on consumer behavior, with specific interests in the effects of consumer identities and emotions on consumer judgments and decision-making.

Research Keywords

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Recent Publications

Responsible Research in Business and Management (RRBM) and the Journal of Public Policy & Marketing: Connected Through Impact

Cross, S. N. N., Gustafsson, A., Pechmann, C. & Winterich, K. P., 2021, (Accepted/In press) In: Journal of Public Policy and Marketing.

Research output: Contribution to journalArticlepeer-review

Disposing of the self: the role of attachment in the disposition process

Dommer, S. L. & Winterich, K. P., Jun 2021, In: Current Opinion in Psychology. 39, p. 43-47 5 p.

Research output: Contribution to journalReview articlepeer-review

Sustainable Retailing

Vadakkepatt, G. G., Winterich, K. P., Mittal, V., Zinn, W., Beitelspacher, L., Aloysius, J., Ginger, J. & Reilman, J., Mar 2021, In: Journal of Retailing. 97, 1, p. 62-80 19 p.

Research output: Contribution to journalArticlepeer-review

How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims

Xu, H. F., Bolton, L. E. & Winterich, K. P., Jun 1 2021, In: Journal of Consumer Research. 48, 1, p. 77-101 25 p.

Research output: Contribution to journalArticlepeer-review

Understanding How Sustainability Initiatives Fail: A Framework to Aid Design of Effective Interventions

Brough, A. R., Donnelly, G. E., Griskevicius, V., Markowitz, E. M., Raimi, K. T., Reeck, C., Trudel, R., Waldman, K. B., Winterich, K. P. & Wolske, K. S., Dec 2020, In: Social Marketing Quarterly. 26, 4, p. 309-324 16 p.

Research output: Contribution to journalArticlepeer-review

Knowing What It Makes: How Product Transformation Salience Increases Recycling

Winterich, K. P., Nenkov, G. Y. & Gonzales, G. E., Jul 1 2019, In: Journal of Marketing. 83, 4, p. 21-37 17 p.

Research output: Contribution to journalArticlepeer-review

A Framework for the Consumer Psychology of Morality in the Marketplace

Campbell, M. C. & Winterich, K. P., Apr 2018, In: Journal of Consumer Psychology. 28, 2, p. 167-179 13 p.

Research output: Contribution to journalEditorialpeer-review

Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness

Lee, S., Baumgartner, H. & Winterich, K. P., Jul 2018, In: Journal of Consumer Psychology. 28, 3, p. 412-436 25 p.

Research output: Contribution to journalArticlepeer-review

When celebrities count: Power distance beliefs and celebrity endorsements

Winterich, K. P., Gangwar, M. & Grewal, R., May 2018, In: Journal of Marketing. 82, 3, p. 70-86 17 p.

Research output: Contribution to journalArticlepeer-review